The Carrier Hub Ltd is committed to transparency about how artificial intelligence and automated decision-making systems are used on the Platform. This statement is provided in accordance with UK GDPR Article 22 and the ICO's guidance on AI and data protection.
1. AI Features on the Platform
The Carrier Hub uses AI and machine learning in the following areas:
| Feature | Description | Data Used | Impact on Users |
|---|---|---|---|
| Price Prediction | Estimates fair market rates for loads based on route, distance, weight, vehicle type, and historical bid data | Load details, historical bids, route data | Informational only -- does not set prices or restrict bidding |
| Carrier Matching | Suggests carriers whose profile, location, vehicle type, and compliance status match a posted load | Carrier profiles, compliance docs, location, performance history | Informational only -- Shippers make final selection |
| Route Optimisation | Suggests optimal routes for load collection and delivery | Origin/destination addresses, road network data | Informational only -- Carriers make final routing decisions |
| Compliance Monitoring | Monitors document expiry dates and sends automated alerts | Compliance document expiry dates | Automated notifications only |
| Fraud Detection | Identifies potentially fraudulent loads, bids, or account activity | User behaviour, load patterns, account history | May trigger account review or suspension |
| Identity Liveness Check | Analyses a live selfie photograph to confirm the person is real and present (not a photo of a photo), that only one face is visible, and that the image meets quality standards | Live facial photograph (selfie) captured at registration | Carriers cannot bid; sub-carriers cannot be assigned to jobs without a passing liveness check. Human review available on request. |
2. Automated Decision-Making
Under UK GDPR Article 22, you have rights in relation to automated decision-making that produces legal or similarly significant effects. The following automated decisions are made on the Platform:
- Document expiry alerts: Automated notifications sent when compliance documents approach expiry. These are informational and do not restrict your account.
- Fraud detection flags: Where our systems identify potential fraudulent activity, your account may be automatically flagged for human review. A human reviewer will assess all flagged accounts before any suspension action is taken.
- Identity liveness check: An AI system (Google Gemini) analyses your selfie photograph to determine whether it shows a real, live person. If the check fails, you will receive a detailed explanation and the opportunity to retake your photo. A human compliance reviewer can override AI decisions. This check does not perform facial recognition against any external database.
No fully automated decisions with legal or significant effects are made without human review.
3. AI Limitations and Accuracy
AI-generated outputs on the Platform, including price predictions and carrier matching scores, are estimates and suggestions only. They are not guarantees of accuracy, market rates, or carrier performance. You should not rely solely on AI-generated outputs when making commercial decisions.
Price predictions are based on historical data and may not reflect current market conditions, fuel prices, or regional variations. Carrier matching scores are based on available profile data and do not constitute a recommendation or endorsement of any carrier.
4. Human Oversight
All AI systems on the Platform are subject to ongoing human oversight. Our team regularly reviews AI outputs for accuracy, fairness, and bias. If you believe an AI-generated output has adversely affected you, you may request human review by contacting [email protected].
5. Data Used to Train AI Models
We use aggregated, anonymised Platform data to improve our AI models. This data does not identify individual users. We do not use your personal data to train AI models without your explicit consent.
6. Third-Party AI Services
The Platform uses the following third-party AI services:
- Manus Forge API -- powers conversational AI features and load matching assistance
- OpenAI / Whisper -- powers voice transcription features (where used)
These services process data in accordance with their own privacy policies and our data processing agreements.
7. Your Rights
You have the right to:
- Request an explanation of any AI-generated decision that affects you
- Request human review of any automated decision
- Object to automated processing of your personal data
- Opt out of non-essential AI features where technically feasible
To exercise these rights, contact [email protected].
8. Ongoing Commitment
We are committed to responsible AI development and will update this statement as our AI capabilities evolve. We follow the ICO's guidance on AI and data protection and the UK Government's AI Principles.
Legal Disclaimer: This document is provided for informational purposes. The Carrier Hub Ltd recommends that you seek independent legal advice if you have questions about your rights and obligations.